british museum audience development strategy

On application to Head of Procurement, 2.10 Contracts currently available for public tender The British Museum is a non-departmental public body (NDPB), operating at arm's length from government, but accountable to parliament. We require the information to determine which conditions need to be applied and if any fees need to be charged. Daily: 10.0017.00 (Fridays: 20.30) Thank them when they purchase from you and show your appreciation for their business. endstream endobj 66 0 obj <> endobj 67 0 obj <> endobj 68 0 obj <>stream You may find a summarised list of the categories of documents the Museum has available for re-use, as well as information on how to request them. Its free material, and many would love to have you feature them in front of your followers. Previously the Sainsbury family helped fund the new wing - by Venturi, Scott Brown & Associates . 4th quarter For the purposes of PSI, a document is any collection of information or data in any form, including print, visual, digital, electronic and sound recordings. If contact details are provided, we aim to respond to voicemail messages within 10 working days. Connections. stream Combining evidence and expertise to explore important topics in the cultural sector. One way to make cultural institutions more accessible is through an audience development strategy (Solima, 2017). Research involves colleagues from across the Museum - often collaborating with others. xeNq The British Museum has adopted the modelPublication Schemefor Authorities established to manage museums, libraries, and archivestaking effect from 1 January 2009 in compliance with guidance from the Information Commissioner. <> Another piece of data a business can gather from these posts is targeting data. It's sponsored by the Department for Digital, Culture, Media & Sport with whom it has a Management agreement. Effective audience development looks different for every venue, as it is tailored to the specific needs of a museum and its consumers. Thank them when they purchase from you and show your appreciation for their business. Marketing: Departments must work together to be as effective as possible. Current written protocols, policies and procedures for delivering our services and responsibilities: 5.1 Policies and procedures for the conduct of business The Audience Agency is passionate about the arts and culture sector being for and of everyone and recognises why that requires everybody working in the sector to be reflective of everybody beyond it. This interaction can improve customer loyalty and retention, making them more likely to remain customers and purchase your product. Weve learned from day one how essential collaboration is, and it applies to everything from departmental cooperation to audience interaction. If you know your audience responds well to push notifications because they like the new information it brings them, you could try sending them at opportune times, such as when they enter a store. No other museum is responsible for collections of the same depth and breadth, beauty and significance. . Please note that the British Museum is not able to consider and reserves the right not to investigate and respond to the following: We reserve the right to update this list at any time. Information which is generated by the British Museum and included in this Publication Scheme may be reproduced for information and personal study only. . See annual reports and accounts sectionon this page,and theBritish Museum Management Agreement with DCMS, 3.4Visitor figures and audience researchAvailable via DCMS website Five strategic priorities will be at the core of the Museum's activities until 2031: securing the future of the collection. We hope to display the scientific records in future too. Increasing customer loyalty: When it comes to existing customers, you need to keep them coming back. 7 0 obj The British Museum, The Audience Agency and National Heritage Lottery Fund came together perfectly as three national organisations keen to share good learning, particularly around recruitment and diversification. When you know what makes your audience tick, you can use this to inform your product development and marketing efforts. Opens a pop-up detailing how to access wechat. They are friends, family, members of your business network, even people you met on an online forum. The Act gives applicants two related rights: In some cases, where information is exempt from disclosure, the Museum is required to consider whether the public interest in maintaining the exemption in question outweighs the public interest in disclosure. We aim to respond within two working days. Long-case clock, from Kendal. Please enable JavaScript in your web browser to get the best experience. It's not yet possible todistinguish between different curator's comments. Desire, love and identity Read the blog. Explore the data interactively with Power BI. 4 0 obj You can also develop your new audience by leveraging an existing one. This study provides art museum leaders with a clear set of findings for their consideration. The British Museum is a public museum dedicated to human history, art and culture located in the Bloomsbury area of London. It can help you turn anonymous users into loyal subscribers, repeat purchasers, etc. Download the Museums Audience Report here. The Project The Audience Agency's dual role over the course of the 3-year programme, and subsequent toolkit creation, was as both evaluator for the British Museum itself and disseminator of valuable insights to the sector at large. Finding what brought an audience to a company can help the business market more effectively, hopefully bringing in more audience members with the insights gained. Sharing data, cross-promoting and other forms of cooperation can help you reach the right people. All information listed in the Publication Scheme is available free of charge. If you search for this then you don't get results. For accessible versions of this report, please contact hello@theaudienceagency.org. C5n5w&ko{X@:C- ;G%kL$?!_X\#|y|&lC Read the Museum's Code of Good Research Practice. If you have difficulty in identifying the precise information you require, or difficulty in making the application in writing, Museum staff will be pleased to help. No. Tweets by @aardista . Audience development strategies, especially if they use data, can help you get this personal edge and reach your customers on a personal level. Leaving the impressions your business makes up to chance can be messy at best, disastrous at worst. On application to Head of Procurement, 2.11 Details of contracts awarded and their value and copies of contract documents (subject to redaction) 1 0 obj Alejandro Santo Domingo and Weijian Shan have been appointed by the Board as Trustees of the British Museum for a term of four years, commencing 7 July 2022. C2 C3 C4 C5 C6 Information about the services we currently provide including leaflets, guidance and newsletters produced: 7.1 Information about the collection and related research material, including catalogues Where fees are payable, the enquiry will be answered within 20 working days from the date of receipt of the fee. The Museum also has the right to decline a request for re-use of any document, so long as we have not used it for a similar purpose, or allowed an external party to use it for a similar purpose. Reaching your audience across channels becomes easier when you know them and their habits. That is, it is about showing your product to the customer in a way that shows them the benefits. Part of the benefit of building a community is that you create connections between people, meeting your audience on a more granular level. The audience development part of your marketing is making sure you're creating products your audience is asking for, while acting as a resource to those consumers - completely free of charge. Please note,not all images are high enough resolution to convert. Museum of London Strategic Plan 2018-2023 Watch on Vision At the Museum of London and the Museum of London Docklands, we connect people with the lived experience of London. Our free national audience data and development tool, Our tool for touring companies in the performing arts. See governance sectionon this page, 5.2 Policies and procedures for the provision of services Havering Museum Access & Audience Development Plans Audience Development Plan: Section 2, Situational Analysis Matthews Millman Ltd June 2007 5 These objects range over many centuries, from prehistory to the present and though the quantity is not large, they are worthy of display and provide a rich resource around which to build the museum. Floating pagination bar on the results so you do not have to scroll to the bottom to advance to the next page, When you come back to the search results from the object page it remembers where you were, On the object details page more space has been given to the image and text by reducing the header size, The Next and Previous buttons are now fixed so it is easier and quicker to scroll through objects. So what exactly are we trying to accomplish with audience development? Many users are happy to tag a company whose product they like. However, our audience development strategy will have a distinctive and unifying focus that all our partners, stakeholders and the . In 2012 Hartwig Fischer was appointed Director General of the Staatliche Kunstsammlungen, Dresden (State Art Collections, Dresden), with responsibility for 14 museums and associated libraries, archives and research centres. Both approaches use extensive data, such as demographic information, preferences and more, to inform strategy and decisions. Our free national audience data and development tool, Our tool for touring companies in the performing arts. Within your organization, you can encourage collaboration through the following methods. Finding ways to make them repeat customers and improve brand loyalty can be extremely valuable to retaining and growing your audience base. M1 M2 M3 M4 M5 They are making efforts to reflect diverse experiences and perspectives, and create spaces that are . The business and marketing strategies are also influenced by migration. to be a standard of service, and 53% feel a brand recognizes them individually when they get exclusive offers. Research at the British Museum isto advance the future care, display and understanding of the collection and to help people learn, understand and be inspired by human history through objects. In practice examples of how our tools and techniques support cultural organisations. You can learn why they behave the way they do and market more effectively. Achieve meaningful creative and cultural change, working in place-based partnerships. The British Museum is unique in bringing together under one roof the cultures of the world, spanning continents and oceans. The Research Boardacts as the Museum's research ethics committee and meets on a monthly basis to: The Trustees of the British Museum have a Trustees Research Committee to ensure the quality of our research and the success of our research strategy. Of course, audience development is essential for those institutions looking to drive footfall, grow digital user numbers and share their cultural value as broadly as possible. How objects and their histories can most effectively be presented, exhibited and explored through different media and forms of public and learning programmes. Thank you for your patience and support during this uncertain time. See annual reports and accounts, and reviews sections on this page, 3.2Internal and external reviews of the Museum's performance Write to us Your complaint will be reviewed in the first instance by the Museum's Rights Manager. Strategy of development is based on the marketing concept. Leading or participating in more than 30 externally funded research projects and programmes. With the streets of Edinburgh awash with culture vultures throughout the month of August, Audience Spectrum helped the EIF identify and communicate with their own audiences - both loyal and latest - amongst the throng. The British Museum welcomes questions and values opinions and comments from visitors and members of the public. Although not strictly a part of the search functionality, we'll be using the Collection online to generate new pages of objects within the main website, and also to show all objects on display in each gallery. Audience development. SUBSCRIBE. , can help you increase engagement across the board. For the contemporary non-museum-going audience, these can seem imposing mausoleums, filled with curious dead stuff set in the past and bearing little personal relevance. You may be looking for new people . He began his career in museums as a research assistant and then Curator of 19th Century and Modern Art at the Kunstmuseum Basel, Switzerland before becoming Director of the Folkwang Museum, Essen in 2006. Acceptance of donations and sponsorship policy(pdf 124Kb), Anti-money laundering prevention of tax evasion and refusal of donations policy(pdf 376Kb), Equality and diversity policy(pdf 127Kb), Fraud, bribery and corruption prevention policy(pdf 114Kb), Further information on the Museum's human remains research, collection and policy, Safeguarding children and vulnerable adults policy(pdf 203Kb), Sustainable development policy(pdf 30Kb). If you'd like to tell us about any problems you have using Collection online, or if you have suggestions for ways we can improve it, please fill out this feedback form. If you're dissatisfied with the response you've had from the Museum in respect of a request for information you may invoke the appeals and complaints procedure. Explain that you understand their desires and how youre working hard to fulfill them. The strategy set out the following three key goals: Increase online reach and engagement Deliver digital-first customer service to strengthen relationships with customers Identify opportunities for income and revenue generation The Museum selected Hootsuite Enterprise to execute on its new social media strategy and achieve its goals. We expect visitors to be patient and considerate, and won't tolerate any abuse to any member of staff in any form. people under 35, regular visitors, people who never visited the museum, etc.). We have also updated some of the font sizes and spacing, which will hopefully to make the text easier to read. The purpose of the Digital Strategy Development Working Group is to produce material and guidelines that can help museums with the process of developing a digital strategy. Only documents that are created, stored or disseminated in order to fulfil a public institution's public task are under the scope of PSI. Written by Dr. Jane Deeth and Tracey Cockburn, this handbook is for people working in the visual arts who are engaged with developing audiences in Australia's regional art galleries and who would like to expand their viewers' experience of contemporary art. Please refer to our Terms of usefor information about reproducing images. A94 Fill in this form and a member of the Lotame team will be in touch. The PSI Regulations regulate the re-use of documents created, stored and disseminated by public institutions in the UK in the course of fulfilling their public task. hbbd``b`Z $C'`f@3&F Fb-? Performance indicators, audits, inspections and reviews: 3.1Annual report When you build relationships, you create connections. The Board of Trustees comprises up to 25 members. Marketing relies on traditional advertising costs, including paying for space think Facebook ads or Google, as well as print options and the costs of creating the ad. avCRDTjuoJrm%e4sj(gj In practice examples of how our tools and techniques support cultural organisations. Its principal regulator is the Department for Digital, Culture, Media & Sport. The Act establishes a right of access to all types of recorded information held by public authorities and imposes obligations on them to disclose information, subject to a range of exemptions. To effectively plan an audience development strategy you are going to need most if not all of the following information about your visitors and possible some other things as well.

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