Other strategies include focusing on developing healthy meals. In addition, they offer a seasonal and regional menu option. The fast-food industry is highly competitive and it is important that both McDonalds and KFC continue to use marketing to stay ahead of their competitors. The competitive strategies the restaurant follows are:-. Independent franchisees own and operate more than 90% of McDonalds restaurants around the globe. Visit your nearby McDonalds and choose from a menu of KFC is ranked fourth in the world in terms of gender score, while Taco Bell is ranked 130th. The fillet-o-fish is a popular menu item. The idea is to give customers a more natural product. It also explains to its staff how to become sustainable whilst not neglecting the meaning of being a sustainable organisation. McDonalds serves over 69 million customers each day. McDonalds customers have a lot of power if the restaurant wants to keep its customers. Quality, service and cleanliness are always important, but in this case, good value is more important. Barnett, M. 2010, Colonel Sanders New Modern Army of Outlets, Marketing Week, 4 March, pp. Having a focus on quality has allowed them to maintain a good supply chain, which helps ensure the high quality of their food and the safe handling of any contaminants. McDonald's is arguably the largest global fast food chain in the The main items included on its menu are hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, french fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCaf beverages and other beverages. To resolve this stalemate, the deployment of sustainable supply chain strategies is critical. Subway has more than 37,000 locations around the world and is one of the largest restaurant chains in the world. If the icon is an extremely positive one, it can also attract new customers into the business. Sustainability in supply chain management can be enhanced through programmed inter-supplier communication strategies. Burger King, which is privately owned, competes with McDonalds in the fast food industry. An analysis of the competitive environment of McDonalds. The significance of these strategies in relation to sustainable supply chain is pegged on the idea that the most significant strategies for supply chains are the ones that translate into low costs to an organisation and in terms of social costs. Maloni and Brown (2006) also note regulatory directives compel organisations to conduct an analysis of how their products affect their operations. McDonalds and KFC are two of the most prominent fast food chains cherished by numerous around the globe. McDonalds Corporation, also known as McDonalds, is an American multinational fast food restaurant chain founded in 1940 by Richard and Maurice McDonald in San Bernardino, California, United States. What Is KFCs Competitive Advantage? KFCs competitive advantage is its supply chain and distribution system. This allows the fast food giant to cultivate relationships with business partners and establish a footing in regions where the competition is still struggling. Not only that McDonalds have a lot of branches in Malaysia. 14 no. Consequently, sustainability in a supply chain can be enhanced in an organisation by aiming to be the lowest cost leader within any industry. This essay has been submitted by a student. They strive to produce high-quality products, services, and processes. This type of competition is found in many industries, such as the fast food, retail, and automobile industries. Its franchisees achieved net sales of 78.2 Billion dollars and the companys revenue from the company managed restaurants and franchisee fees was 22.8 Billion dollars. Due to intense competition in the fast food industry, marketing has become more important than ever. The restaurant prides itself in having a differentiated process to manufacture its products and thus retain a healthy competitive advantage. 67-71. If McDonalds wants to continue to grow, it must embrace change in the long run. In contrast, Wendys has superior products with higher prices. As a quick-service restaurant, McDonalds faces direct competition from restaurants such as KFC, Subway, Taco Bell, Wendys, and Burger King. (And Everything Else! These efforts have helped the company maintain its position as the largest fast food chain in the world. The company cares about the health of its customers. Ciliberti, F. 2009, Codes to coordinate supply chains: SMEs experiences with SA8000, Supply Chain Management: an International Journal, vol. The manner of disposal of these wrappings is an issue of great concern to the organisations, especially because the companies operate in nations that have different policy frameworks to guide in the disposal of products and product-associated wastes. McDonalds also employs a product differentiation strategy in addition to its product differentiation strategy. A pancake mix that resembled Hungry Jacks was registered for by Pillsbury, which was the company that invented Hungry Jack. KFC is popular for its fried chicken. A strong supply chain is the backbone of a large and global business. The Latest Innovations That Are Driving The Vehicle Industry Forward. While these fast-food giants have a We`ll do boring work for you. KFC, the worlds second largest restaurant chain, operates over 18000 restaurants in 120 countries. The Burger King cheeseburger contains more protein and sodium than the McDonalds cheeseburger. One of McDonalds competitive advantages is its focus on consistency of quality, production of food and use of raw materials all around the world. Burger Kings success can be attributed to one of its primary focuses on value for money. Excellent! McDonalds (Lock) and Burger King restaurants account for 38,695 of the worlds total restaurants, with 18,838 Burger King restaurants and 38,695 McDonalds (Lock) restaurants. KFC is well-known for its fried chicken, which is made from their own Other than that, the price is one of the main reason why the customer is choosing one company instead of our company. McDonalds has been trying to get into the breakfast market for sometime, but they have come under criticism about their treatment of their workers. Aronsson, H. & Brodin, M. 2006, The environmental impact of changing logistics structures, The International Journal of Logistics Management, vol. Carbon prints form one of the methodologies of determining the extent to which an organisation has embraced sustainable supply chains. Based on this concern, the paper has confirmed that the subject of creating sustainable supply chains entails interplay of a variety of stakeholders. Over the long term, McDs aims to manage 95% of the restaurants in its system through franchisees. McDonalds competitors in the United States and the United Kingdom are also direct competitors. Similar to McDonalds, the organisation also follows the franchising model of operation. McDonalds restaurants are mainly run through independent franchisees in more than 100 countries. It is because apart from helping them build higher customer loyalty and driving customer retention rate high, it also helps the business maintain a strong image and grow its popularity. While the customers of McDonalds are mainly the millennial generation, they are only the largest group. This plan is pivotal in helping to resolve various challenges that relate to supply chain management in business environments that are characterised by changing trends because of globalisation, intensive competition, and the need for securing and protecting the environment within which the organisations are established. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Can they constitute good examples of corporate citizens in the US fast-food industry? This is IvyPanda's free database of academic paper samples. This is correct. KFC competes against McDonalds the most. for only $16.05 $11/page. Between 2004 and 2007, Burger King%27s net income grew by 2860%. McDonalds had $19.2 billion in revenue in the fiscal year that ended in June 2020. McDonalds was named the worlds largest fast food chain based on an analysis of the top ten largest fast food chains. KFC is not the only fast food chain in competition with KFC; there are also competitors such as Popeyes Louisiana Kitchen, McDonalds, Wendys, and Jack in the Box. From this perspective, this paper deploys the concepts of supply chain to discuss various supply chain sustainability issues in the US fast-food industry with reference to KFC (Kentucky Fried Chicken) and McDonalds. To run a major fast food chain, you need to ensure regular supply of good quality raw materials. McDonalds Corporation (NYSE: MCD) and Just Eat Takeaway.com N.V. (LSE: JET, AMS: TKWY) have agreed to a new, long-term global strategic partnership, evolving their existing local agreements to provide McDonalds customers and franchisees with the convenience and value of McDelivery in markets across the world. If really want to compare, the menu of KFC is much more healthier then Texas Chicken. KFC fried chicken tastes good because it is formulated to taste good. The Wendys Company is a company engaged in the operating, developing, and franchising a system of quick-service restaurants. McDonalds understands how important convenience is for its customers, in addition to other aspects of their McDonalds experience. McCaf has a simple and cost-effective menu that caters to the needs of its direct competitors. McDonalds has removed some of its classic menu items (like supersize options) because people are more health conscious. "McDonald's and KFC Corporate Responsibility." If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. McDonalds food and coffee business also competes with Starbucks, Dunkin, and Tim Hortons. https://ivypanda.com/essays/mcdonalds-and-kfc-corporate-responsibility/, IvyPanda. The product ranges originality factor ensures a fixed or even growing share of the market. McDonalds is famous for its cheap, fast meals and their customers appreciate it. McDonalds is the worlds leading global foodservice retailer with over 37,000 locations in over 100 countries. It also uses digital channels to collect customer feedback and to address complaints and issues. If you need this sample, insert an email and we'll deliver it to you. McDonalds is famous for the consistency and quality of its products. It has an excellent infrastructure that distinguishes itself in addition to being quick on the service clock. McDonald is always successful in sustaining a good image in hearts of its customers. Todays customers are both quality and health conscious. It then discusses the subject of sustainability in their chain supplies within the fast-food industry. Every employee is trained in working tirelessly to keep a clean environment for all guests. Supply chain management entails overseeing the movement of goods and services, finances, and information from the point of production to wholesalers and then to consumers. 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